Mobile apps · Comparison

Google Play vs the App Store

Getting an app onto phones means going through one store per platform. The fees are in the same range; the steps before the first release are not.

2 options · 9 questions side by side · updated

CompareGoogle PlayApple App Store
Developer fee$25 once$99 a year
Before the first releaseNew personal accounts: 14-day closed test with 12 testersNo testing period, but App Review
ReviewAutomated and manual, hours to daysManual App Review for every version
Beta testingInternal, closed and open tracksTestFlight, up to 10,000 testers
Upload formatAAB, signed with an upload keyArchive built and signed in Xcode
Company accountsNeed a D-U-N-S numberNeed a D-U-N-S number
CommissionAbout 15% on the first $1M a year; details vary by region30%, or 15% for small developers
Gradual rolloutStaged rollout by percentagePhased release over seven days
Outside the storeSideloading allowed; developer verification from 2026Only in the EU and Japan, through other marketplaces

How to choose between Google Play and Apple App Store

  • Budget for both stores if the app targets both platforms: $25 once for Google Play and $99 every year for Apple.
  • Plan two to three extra weeks for a first Android launch on a new personal account, or register as an organisation to skip the closed test.
  • Expect Apple's review to be stricter on design, privacy and payments, and leave slack in the schedule for a possible rejection.

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