Analytics, SEO and growth · Concept

Core Web Vitals

Google's three measures of how a page feels to real visitors: how quickly the main content appears, how fast it responds to taps and clicks, and how much it jumps around.

Speed · updated

How it works

Largest Contentful Paint (LCP) is the time until the biggest image or block of text appears; good is 2.5 seconds or less. Interaction to Next Paint (INP), which replaced First Input Delay in 2024, measures how long the page takes to respond visibly to taps, clicks and key presses; good is 200 milliseconds or less. Cumulative Layout Shift (CLS) scores how much content moves unexpectedly as the page loads; good is 0.1 or less.

A page passes when at least 75 per cent of real visits meet all three targets, measured from Chrome users over the previous 28 days in the Chrome UX Report. That field data appears in Search Console and PageSpeed Insights, while lab tools such as Lighthouse simulate one load to help diagnose problems. The scores feed Google's page experience signals, which weigh less than relevance, but slow, jumpy pages lose visitors either way.

More in Analytics, SEO and growth

Speed

All 20 Analytics, SEO and growth terms

Crafted in the dark. Shipped to the world.

Tell us what you are building. You get a private project space with a proposal and a line-by-line quote within a day.